The Profitable Coach BLOG

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The Power of Knowing Your Audience—Speak to Them Like a Pro

October 22, 20243 min read

"If you can speak to their soul, you’ll never have to sell them on the surface" — Unknown

Dear Reader,

In my last post, we explored the importance of having a rock-solid offer. Today, let’s take it a step further.

Because having a great offer is one thing—but truly knowing who that offer is for? That’s where the magic happens. That’s the difference between a business that’s good and a business that’s unstoppable.

Here’s the truth: when you understand your audience better than they understand themselves, everything shifts. Your messaging, your content, your entire presence starts to resonate in ways that feel effortless. People feel like you “get” them—and that’s when things start to click.

And here’s the kicker. I know you know this. But if you’re here reading this, I’m going to bet you haven’t fully nailed the execution yet. So let’s dive in, and hopefully, I can help you bridge that gap.

1. The Problem with Generic

One mistake I see all too often? People create amazing offers but try to speak to everyone. The result? They end up speaking to no one. The message gets watered down, and the offer drowns in the noise.

Think about it—if you’re a weight loss coach, your process might work for anyone looking to lose weight. But the way you speak to an overweight teenager is going to be completely different from how you’d speak to a 30-year-old mom who’s looking to shed post-baby pounds.

In your marketing, you simply can’t speak to everyone. Does that make sense now?

2. How to Know Your Audience Inside and Out

It’s not enough to just know surface-level details like their age or profession. You need to know what really drives them—their fears, their goals, the things that keep them up at night. Here’s how to go deeper:

  • Talk to them: Sounds basic, right? But have real, honest conversations with your audience. Ask questions, dig in, and don’t be afraid to touch on their emotions.

  • Listen more than you speak: When you have these conversations, focus on truly listening. Pay attention to what they’re saying—and what they’re not saying. What are their hidden fears? What do they truly want, beyond the surface?

  • Get into their shoes: Picture their day-to-day. What are they struggling with? What are they hoping to achieve? When you see things from their perspective, that’s where the magic happens.

Remember, people aren’t just dealing with the problem you solve. Using the weight loss example again—they’re likely not feeling great about themselves, and that lack of confidence may be impacting everything from their relationships to their job performance. See your audience as a whole person, and speak to their life as a whole. That’s how you break through the noise.

3. Tailoring Your Message

Once you deeply understand your audience, you can tailor your message in a way that speaks directly to their core. No more guessing what they need to hear—you’ll already know. And that’s when your offer becomes the obvious solution.

Next Step:

In the final post of this series, we’ll dive into why keeping things simple and focused can drive more growth in your business—and how trying to do too much at once is a one-way ticket to burnout.

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