The version of you that gets paid,
booked and in demand?
They're already inside you.
the person you've always wanted to be
Every morning you wake up and think:
"Today I'll finally make real progress on my business."
But by 3 PM, you're second-guessing your message again.
Tweaking your website for the hundredth time. Researching one more course that promises to have "the answer."
You've climbed the corporate ladder. You've achieved things others only dream of. You're the person everyone comes to for advice.
So why can't you build a simple personal brand business?
That perfectionism that earned you promotions? It's keeping you from launching anything.
That strategic mind that impressed your bosses? It's trapping you in analysis paralysis.
Those high standards? Now they’re just convincing you you’re never ready.
The problem isn't your strategy. It's not your niche. It's not your website.
The problem is that your "successful person" identity is at war with your "business owner" dreams.
You're not failing because you need another strategy.
You're stuck because part of you doesn't actually believe you have the ability to create the profitable business you desire.
Until you fix that, every tactic will feel like pushing a boulder uphill.
My eyes on your biz isn't just a saying - it's what I do.
I’m not just behind the curtain, I’m in your business with you.
I personally coach, review, and support every member, which means I only accept 50 at a time to ensure you actually get what you came for: RESULTS.
Your brain is running a program that says:
"Successful people don't fail publicly. Successful people don't look foolish. Successful people don't charge money for things they haven't perfected yet."
So you stay in research mode.
You stay in "getting ready" mode.
You stay in "just need to figure out one more thing" mode.
Meanwhile, people with half your expertise are building six-figure businesses.
Not because they’re smarter, but because they’re not trapped in the same identity conflict.
Maybe You've had an Experience Similar to this (well mine!)
You've invested in the expensive programs. The ones that promised six-figures in 90 days.
The ones with complex funnels and tactics that worked for everyone except you.
I promise you, you are NOT the problem. The timeline was.
Building a sustainable business from scratch actually takes most start ups, between 12-18 months of strategic foundation work. Anyone telling you otherwise is selling you a fantasy.
And that fantasy caused ALOT of brain drama about 'why it didn't work for you.
So what you now really need is someone who's been exactly where you are.
Someone who knows what it's like to have your desire pulling you forward and your beliefs holding you back.
Someone who can help you rewire your thinking so the actions you've been avoiding suddenly start to feel possible, even easy.
This isn't another business program that tells you WHAT to do.
This is the program that helps you finally do the things.
Because strategy without identity work is just another to-do list you won’t follow through on.
BFF Club combines my expertise as a Business and Tech Program Manager and Strategist with the mindset tools that actually move the needle. I guarantee that when you use these tools, you'll finally see your patterns clearly, the real reasons you've been stuck will become obvious. And here's the thing: I won't let you disappear. If you go quiet, I'm coming after you. That's the BFF promise.
We don’t just fix your business plan, we fix the thoughts that keep you from executing it.
I had been struggling to make my business profitable for years, trying various programs, courses, and free resources without success. When I joined the BFF Club, even though I had heard some of the concepts before, Liz presented them in a way that just clicked. She helped me refine my niche, perfect my offer, and develop a practical next step that was right for where I was in my business journey. Liz genuinely cares about your success and it shows. I highly recommend working with her!
I feel incredibly blessed to have Liz in my world. The information and coaching she provides not only deliver on their promise—transforming you from a novice with a dream into a seasoned professional and entrepreneur—but also come from a place of deep care and investment in your success. Liz is not just showing you the steps; she’s as committed to your dream as you are. Her support is invaluable, and I consider her the ultimate coach’s coach. I will continue to work with her as my business evolves and grows.
Liz Bloch is an exceptional business coach! Her BFF was incredibly rewarding and provided me with much-needed clarity as I launched my online business. Liz is not only smart, funny, and kind but also goes above and beyond to support her students. I truly appreciate her attentive listening and authentic approach. The time we spent together was invaluable, and the progress she’s helped me achieve in both my life and business is deeply appreciated.
Imagine waking up tomorrow and knowing exactly what move to make next. No more staring at your laptop wondering if you're wasting your time.
Imagine having a steady stream of clients reaching out to YOU, ready to pay premium prices for your expertise.
Imagine building a business that scales without burning you out or forcing you to work 80-hour weeks.
This is your new reality when you align your beliefs with your desires.
When you stop fighting yourself and start working with yourself.
When you have someone who understands both your success and your struggle.
Weekly Live Coaching: Get personalised hot seat coaching to break through your specific mindset and strategy blocks in real-time.
Daily Access via Ask Liz: Ask questions anytime and get direct, honest, actionable answers.
BFF Fundamentals: The core framework with 6 bite-sized lessons that shift your thinking and align your identity with execution.
BFF Tools: A complete toolbox to help you shift identity, stay organised, make decisions faster, and actually move the needle.
BFF Strategies: Step-by-step lessons on audience building and strategy execution — built for people who want real results, not fluff.
Community: You’re not doing this alone. Surround yourself with high-achievers who are done playing small.
Coaching Replays & Resource Portal: Access all sessions and materials at your own pace. Nothing gets missed.
Every day you wait is lost income. Lost growth. Lost freedom.
Every day you stay in research mode is another day someone else is building the business you're dreaming about.
You don't need another course.
You don't need another strategy.
You need someone who can help you become the person who actually builds the business.
That's what we do together in BFF Club.
Coaches, service providers, and online business owners who are tired of spinning their wheels. You've probably bought programs before, implemented some tactics, but still feel stuck in feast-or-famine cycles.
This is for you if you're ready to look at what's actually stopping you (hint: it's not your Instagram strategy) and do the deeper work that creates lasting change
No. This isn't mindset for the sake of mindset. These are tools that help you see what's been holding you back in not just your life, but your business, so you can shift, act, and grow.
The work is practical, grounded, and built for people who want real business results (not just better journaling habits).
Yes! Weekly coaching calls are hot seat style, bring your challenges, get coached through them in real time. Plus you can ask questions anytime and I typically respond within hours.
If you want even more intensive support, BFF Plus gives you 90 days of one-on-one implementation support while you execute a revenue goal.
Most of the calls are recorded and available anytime in our private community portal.
Absolutely. No contracts, no hassle. Pay monthly and if it isn't right for you, cancel anytime.
Not gonna lie or give you some bold statement. Here's where it's at. Your results depend entirely on what you put in. If you show up, use the tools, execute what I teach, coach and brainstorm with you, and then you do the work - you'll get results. If you don't, you'll stay exactly where you are now.
Fair question. Most group programs give you information and send you on your way, or if you are lucky you can get help from someone who you didn't actually buy from, one of the coaches they hired. Not here. You get me. What makes my club different is that I give you a framework you actually implement, weekly coaching to work through your blocks, and daily access to me when you're stuck.
This isn't shelf help. This is support that moves you forward.
I totally get where you are coming from, some even go as far as to call it program trauma. That's why I've priced this affordably, set realistic expectations, and focus on strategic thinking rather than quick-fix tactics and false promises. If you show up, do the work, ask for help, take the coaching and keep in relentless action, YOU WILL SUCCEED.
Having worked in both corporate and entrepreneurial settings, I can honestly tell you: building a sustainable business from scratch takes up to 18 months. I'm telling you this upfront so you can focus on building instead of panicking about timelines and setting expectations that you fall short of.
Consistency and persistence are what create businesses that pay - and that takes as long as it takes!
And no I'm not saying you need to be in my Club for 18 months (you can leave anytime), but what it means is DO NOT GIVE UP if you aren't making money in 3 months. Very few people do. That's a lie sold to get you into programs.
Limited to 50 members to ensure personal attention
Currently accepting new members.
No contracts. Cancel anytime.
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